Why Marketers Should Blog

The 'What's in it for Me' Blog about Blogging - from a Marketer's Perspective.

4/2/2006

Could You Be A Professional Blogger?

Filed under: — Linda Bruton @ 12:50 pm

by Joel Comm Recently, I pointed out that blogging can be an excellent way for people to start earning with AdSense. It takes no effort at all to get a blog up and running on Blogger and you pretty much start with one ad well blended at the top of the page. But there’s a difference between starting with AdSense and making a good income from it, and that’s really the goal, right? I’m sure that most bloggers who put ads on their sites would really like to see their entries making ...

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7/19/2005

The Future of RSS is not Blogs

Filed under: — Linda Bruton @ 8:54 am

By Sharon Housley Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel. Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent. ...

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6/5/2005

Why Blogs Are Beating Out Ezines … And Matter So Much to Your Platform

Filed under: — Linda Bruton @ 1:29 pm

by Suzanne Falter-Barns www.getknownnow.com I was all set this morning to write about something totally different in this issue … but thanks to the power of blogs, I’m here to deliver a totally different message. Namely the ascendance of blogs over ezines. First of all, you may notice that you’re not getting a whole lot of issues of this ezine from me. Why? Because I’ve come to understand that blogging is faster. It’s more immediate. It’s got a wonderful airstream of energy that follows each post. And because it’s less formal, ...

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3/21/2005

Avoid “Bad” Manners While Blogging

Filed under: — Linda Bruton @ 2:57 pm

© Jim Edwards - All Rights reserved http://www.IGottaTellYou.com/blog/ Blogging, the hottest trend in online publishing right now, is currently spreading like wildfire across the Internet. A cross between an online journal and a bulletin board, everyone from rock starts, politicians, business leaders and your average “Joe” or “Jane” can instantly become a center of influence online using blogs. But, as with any social interaction, certain rules apply (my grandma calls them manners) in order to be viewed as behaving “properly.” One of the things that gives blogging such strong appeal as an online ...

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2/11/2005

Getting Top Google Rankings

Filed under: — Linda Bruton @ 4:18 pm

People send me articles every day to publish. Unfortunately, most of them are simplified rehashes of Internet Marketing 101 for beginners. There’s hardly a fresh thought or idea to be found. So I don’t publish very many of them. I’m not sure why so many marketers who should know better are under the impression that they should never give something of value for free. You would think they would realize that they would make a lot more sales if the prospects who read their articles believed that they actually had something valuable ...

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2/4/2005

Getting Links to Your Blog

Filed under: — Linda Bruton @ 1:33 pm

One of the questions I am frequently asked by new bloggers is how to get links to your blog. The beauty of a blog is that it is much easier to get links than it is to a regular site. Once you’ve started a new blog, the first thing you should do is setup a MyYahoo page over at Yahoo and add your RSS feed. That will get your blog indexed in just a couple of days. Depending on the subject of your blog, you could be getting traffic almost immediately. Second, ...

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1/27/2005

Should Bloggers be Helping Google Fix Their PageRank System?

Filed under: — Linda Bruton @ 1:47 pm

By now, most bloggers have heard the announcement that the Big 3 search engines - Google, Yahoo, and MSN - have united in support of a new tag that will supposedly combat comment spam. The new tag is a nofollow attribute that can be added to links. When added to links in comment tags, the search engines will ignore them. An excellent discussion of this new tag and how it works can be found at Danny Sullivan’s Search Engine Watch. Google announced the new tag in a 1/18/2005 post to their ...

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1/17/2005

How to Build a Niche Site With a Blog

Filed under: — Linda Bruton @ 3:42 pm

Building niche sites is all the rage these days. The basic strategy is very simple. Find a niche market that isn’t oversaturated. Develop a list of related keywords people are searching on. Then write an article optimized for each one of your keywords. Once you have your articles, upload them to your site. Monitize your site with affiliate links and Adsense. For this kind of niche site to be effective and make money, it is imperative that you get free traffic, and a lot of it. And that’s exactly where a ...

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1/13/2005

Why Wordpress is now my Blog of Choice

Filed under: — Linda Bruton @ 10:34 am

The more I use Wordpress, the more I love it. It has 2 very important features that Blogger doesn’t yet support. Number 1, you can set up Wordpress to automatically ping all the RSS and blog feed directories every time you make a post. This is a very powerful feature if you want your blog to get a lot of traffic right away. On top of that, you’ll be quickly developing backlinks to your blog almost automatically. Think about how long it can take you to build a regular site, get ...

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1/10/2005

How to Get Started Blogging in 5 Minutes or Less

Filed under: — Linda Bruton @ 11:36 am

I put off starting a blog for a long time because I thought it would be hard. I thought it would be technical. I thought I’d have to install scripts and tear my hair out getting them to work. At that point, most of what I’d read about blogs and RSS was just so much geek-speak. Was I ever wrong! When I finally got the courage to give it a go, I went to blogger.com and signed up for an account. To my amazement, I had a blog set up in about ...

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12/20/2004

The 6 Top Reasons Marketers Should Blog

Filed under: — Linda Bruton @ 10:04 am

If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like. In fact, here are 6 mouth-watering reasons why every marketer should be blogging: 1- Fast Search Engine Spidering and Indexing of Your Site: Did you know that Google owns the most popular blogging platform on the planet? Blogger at http://www.blogger.com is used to produce thousands of blogs. Even a complete internet newbie can set up a blog in about 5 minutes at Blogger. And guess who can ...

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12/17/2004

Why It Took Me So Long To Blog

Filed under: — Linda Bruton @ 10:49 am

When I saw my first blog, I wasn’t impressed. The first blogs I ever read were embarrassing tales of teenage angst better left private, political diatribes from both the rabid right and the rabid left, and jargon-filled tech rags that made my eyes glaze over And yet everyone was talking about blogs and that I would soon be left behind if I didn’t have one. But they never gave me a simple explanation of how it would benefit me. They talked about RSS - you know, the obligatory “real simple syndication” - ...

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