Why Marketers Should Blog

The 'What's in it for Me' Blog about Blogging - from a Marketer's Perspective.

7/19/2005

The Future of RSS is not Blogs

Filed under: — Linda Bruton @ 8:54 am

By Sharon Housley Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel. Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent. ...

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3/21/2005

Avoid “Bad” Manners While Blogging

Filed under: — Linda Bruton @ 2:57 pm

© Jim Edwards - All Rights reserved http://www.IGottaTellYou.com/blog/ Blogging, the hottest trend in online publishing right now, is currently spreading like wildfire across the Internet. A cross between an online journal and a bulletin board, everyone from rock starts, politicians, business leaders and your average “Joe” or “Jane” can instantly become a center of influence online using blogs. But, as with any social interaction, certain rules apply (my grandma calls them manners) in order to be viewed as behaving “properly.” One of the things that gives blogging such strong appeal as an online ...

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1/27/2005

Should Bloggers be Helping Google Fix Their PageRank System?

Filed under: — Linda Bruton @ 1:47 pm

By now, most bloggers have heard the announcement that the Big 3 search engines - Google, Yahoo, and MSN - have united in support of a new tag that will supposedly combat comment spam. The new tag is a nofollow attribute that can be added to links. When added to links in comment tags, the search engines will ignore them. An excellent discussion of this new tag and how it works can be found at Danny Sullivan’s Search Engine Watch. Google announced the new tag in a 1/18/2005 post to their ...

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