Why Marketers Should Blog

The 'What's in it for Me' Blog about Blogging - from a Marketer's Perspective.

6/5/2005

Why Blogs Are Beating Out Ezines … And Matter So Much to Your Platform

Filed under: — Linda Bruton @ 1:29 pm

by Suzanne Falter-Barns www.getknownnow.com I was all set this morning to write about something totally different in this issue … but thanks to the power of blogs, I’m here to deliver a totally different message. Namely the ascendance of blogs over ezines. First of all, you may notice that you’re not getting a whole lot of issues of this ezine from me. Why? Because I’ve come to understand that blogging is faster. It’s more immediate. It’s got a wonderful airstream of energy that follows each post. And because it’s less formal, ...

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