Archive for the ‘Uncategorized’ Category
Why blogging has an effect on rankings
The technology that drives wordpress and other blogs, is a highly interactive one. So for example, when you post an article to your blog, this is immediately pinged around many blog services on the internet. If you added tags as you should, then this help get the word around on what has been posted on these tags words.
In order to see the effect of this consider it as an outsider. Google alerts lets you know when anything has been posted on your particular topic of interest eg link building or internet marketing
And how does it know this? By being in touch with all the blog posts that are being made, for one thing.
So be sure to stay close to your industry by regularly posting topics of interest or associated events on you blog and letting the world know you exist.
As your blog develops then more people will naturally link in to you and this helps your rankings
One good service is seo nottingham
mailing lists versus email
Marketing to a mailing list is now becoming easier than it has ever been with the availability of email. It is one of the most cost-effective ways of sending your message out to thousands. Compared to a direct mailing piece to thousands of people, email is ridiculously cheap and usually gives a much better return. But what if email ended tomorrow?
What will happen to list building?
There are threats to email marketing. Number one is the proliferation of spam. Another is information overload. People now spend more time on social networking sites than on email. And many marketers know that social networking sites, while fun to use, are not the first places buyers would go to. Next on the list is the rise of instant messaging services. We are becoming ,ore and more connected and there is some credibility to the sentimetn that email is past it. No we have Google Wave, which will become more popular in the future. So Twitter, Google Wave and social networking sites signal a change towards real-time communication.
So how do we as marketers fight back? Well, in the future, email may be more advanced and more expensive. We may have to start paying more money to do a blast. The barriers to entry will increase. Email may be something else entirely. But one thing is for sure. Building a mailing list (on any channel) and marketing products and services to subscribers will always remain. As long as we keep a database of prospects and customers (no matter where that may be) and give them solutions to problems, they will never go hungry. The medium may change, but the principles remain the same.