With the growing popularity and acceptance of wordpress, marketers need to know of the strength of this platform and why using it is so important. It allows a high degree of connectivity with the outside world, thus making your blog more connected. The tools it uses are
1. rss feeds which immediately convey any posts you make to this subscribed.
2. On going whereby your posts are relayed around all the web agreggators
The search engines love updated material and pinging them often generally improves your rankings