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Why blogging has an effect on rankings
Tuesday, March 23, 2010@ 10:00 AM
The technology that drives wordpress and other blogs, is a highly interactive one. So for example, when you post an article to your blog, this is immediately pinged around many blog services on the internet. If you added tags as you should, then this help get the word around on what has been posted on these tags words.
In order to see the effect of this consider it as an outsider. Google alerts lets you know when anything has been posted on your particular topic of interest eg link building or internet marketing
And how does it know this? By being in touch with all the blog posts that are being made, for one thing.
So be sure to stay close to your industry by regularly posting topics of interest or associated events on you blog and letting the world know you exist.
As your blog develops then more people will naturally link in to you and this helps your rankings
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mailing lists versus email
Friday, January 22, 2010@ 6:40 PM
Marketing to a mailing list is now becoming easier than it has ever been with the availability of email. It is one of the most cost-effective ways of sending your message out to thousands. Compared to a direct mailing piece to thousands of people, email is ridiculously cheap and usually gives a much better return. But what if email ended tomorrow?
What will happen to list building?
There are threats to email marketing. Number one is the proliferation of spam. Another is information overload. People now spend more time on social networking sites than on email. And many marketers know that social networking sites, while fun to use, are not the first places buyers would go to. Next on the list is the rise of instant messaging services. We are becoming ,ore and more connected and there is some credibility to the sentimetn that email is past it. No we have Google Wave, which will become more popular in the future. So Twitter, Google Wave and social networking sites signal a change towards real-time communication.
So how do we as marketers fight back? Well, in the future, email may be more advanced and more expensive. We may have to start paying more money to do a blast. The barriers to entry will increase. Email may be something else entirely. But one thing is for sure. Building a mailing list (on any channel) and marketing products and services to subscribers will always remain. As long as we keep a database of prospects and customers (no matter where that may be) and give them solutions to problems, they will never go hungry. The medium may change, but the principles remain the same.
Test your mailing lists
Tuesday, December 22, 2009@ 9:19 AM
The owner of a business in a local market wrote in with this question about direct mail strategy for introducing a new product:
“If you had the option of mailing to several communities one time (maybe twice) as opposed to mailing to a few communities two (maybe three or four) times, what would you do ?”
Our answer to this type of question is “go with frequency.” It’s important your mailer be there during the critical time when your customer is interested in your product. And you don’t know when that will be.
For instance, you may have the best deal on dishwashers, but your offer will not register as people sort their mail…until the time comes when they notice their old machine is leaking, or they’re getting ready to sit down with their supplier and work out the kitchen remodel. If you’ve been mailing regularly, your offer will get their consideration. If you’ve mailed once, they’ve probably forgotten about it.
While frequency is important, it won’t do you any good to mail too frequently to the wrong list. That’s where testing comes in.
You should consider doing an initial mailing to several lists and tracking response . (Ask you employees know to ask customers who call or come in to your store how they heard about the new product.) If particular segments do better than others, and your mailing budget is small, try following up with a program of frequent mailings to those top-performers rather than only one additional mailing to the broader list.
Segmenting and testing lists is an art, and much of it is influenced by how well you — and your list broker — know the lists you are using. It’s important to have direct marketing consultants who pride themselves in helping clients tailor the right lists to find the right buyers.
Direct marketing, blogging and building a reltionshiop
Friday, November 20, 2009@ 6:15 PM
If you want to change your direct marketing approach, stop trying to use interruption marketing and start a relationship with your visitor. Find out how you can close more sales and be recognized.
New direct marketers try to sell on the first contact with their visitor . So unless you are selling something that the customer already knows, you will have a tough time building a business . Use at least a 2 step approach with inexpensive products. This means you create an interest with the first contact and get them to send for more information. Then attempt to close on the second or subsequent contacts.
If you are selling a product of higher cost, then go beyond the two-step approach. You will need to develop a relationship with the customer. They need to believe that there is a real person on your site, not just a computer generating names. People need to feel recognized and appreciated. They love to buy, but they hate to be sold, and if you make them feel like you don’t care about them, they will walk.
Too much of direct marketing tries to jam the product down the customer’s throat. Build an atmosphere where the customer is part of the conversation, where you are addressing their problems. If you can solve one of your customer’ biggest and show them you truly care, you could earn a customer for life. Work on developing the relationship and then go for the close once you feel the customer is qualified to buy and now trusts you.